Services
No two brands are the same, all requiring different levels involvement depending on the area of opportunity. Below are the fields where we feel our expertise can be leveraged to produce the best possible results.
Market Entry
The US market is usually in the sight of so many brands abroad however it is not without its complications. Because everyone wants to enter this market it means you are not just competing with local brands but pretty much every player worldwide. Having a local partner is paramount to success. We have worked with brands who have either started from scratch altogether or are bringing new categories to market and leveraged them from $0 up to $20M in revenues.
This requires us having our finger on the pulse of the business verticals mentioned below; creating synergies from within enables us to achieve lasting and deep-rooted results. Our mission is always for brands to keep their DNA intact however market entry usually requires some transformational institutional changes which can fundamentally modify a brands’ share of the market and positioning.
With this in mind Good Mondays can provide the necessary feedback for design teams to take into account based on the macro expansion goals your company may have. Our experience in this particular fields has yielded results over the last 10 years where we have seen a measurable difference both in sell in and sell out.
Growth Strategy
In some cases, brands may have third party troops on the ground or internal teams to make magic happen but they may be in need of the knowhow to get it done. Good Mondays can create a road map suggesting different paths for brands themselves to execute on. These plans can be as vast and detailed as needed and can be done per business vertical depending on where help and guidance is needed most.
Competitive Analysis
Our goal at the outset is to understand your business, identify areas of opportunity and set a strategy for long-term revenue generation. In order to do this we perform a comprehensive analysis that includes pricing, product and positioning against your competitive set, operations, finance, warehouse and inventory management, technology systems and other key areas of business. Our in-depth process has been developed and adapted through various economic cycles and is based on years of proven execution.
Product Development
The US is a large market with a lot of variations by region, this usually means that product development entails some idiosyncrasies that may not apply in other countries. That includes everything from weather/temperature specs for each region to special occasion and holidays that should be taken into account for product drops.
With this in mind Good Mondays can provide the necessary feedback for design teams to take into account based on the macro expansion goals your company may have. Our experience in this particular fields has yielded results over the last 10 years where we have seen a measurable difference both in sell in and sell out.
Wholesale
Historically, some of the highest growth we have provided for brands has been within this channel. Our experience runs the gamut from specialty stores, department stores and drop ship models. We can help set up sales teams, make brand introductions to buyers and create metrics to ensure financially healthy relationships with department stores.
Retail
The retail channel can be a great window to new consumers, it’s also a great way to tell you brand story and welcome them into your world. That said, mistakes at the start of this venture can become exponentially costly as time goes by. Navigating these negotiations properly early on can be the difference between a successful retail expansion and a very costly experiment.
E-commerce
The highest growth channel across categories and where the highest margins can usually be found. Part of the appeal boils down to the amount of data that can be gathered and applied to re target through different verticals. Good Mondays can create a roadmap and strategy so your e-commerce solution follows your goals and business needs if you have an in house team to deploy. If not, we are able to build a shoppable website that follows best practices customers have come to expect in the U.S.
Marketing
This important vertical is unfortunately sometimes clouded in mystery. We strive to remove the smoke and mirrors and focus on the strategies that are easily quantifiable. These are the areas where we focus:
- Social Media Ads
- Email Marketing
- Google Ads
There may be times where more customary advertising and PR is needed. We have experience working with both traditional and digital agencies and PR companies; identifying what your brand needs and what would be a measure of success enables us to make educated recommendations.
Technology
There is no such thing as a static business and what may have worked a few short years ago may not be the way forward. We work with different tech partners that deliver solutions ranging from drop shipment models to email marketing tools. Identifying what each company needs in order to get ahead of market changes is one piece of the puzzle; making sure tech is used as efficiently as possible is the other. Part of our mission is to remove the noise, if it’s not absolutely needed, doesn’t solve for a problem or there is an inability to bring an ROI then it just doesn’t make sense. That’s the case for how we see our business and yours too.